HORNET BAY
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One brand everywhere: the X look becomes the style guide 9086ad3

BRANDART The unified brand family: profile badge, app icons, YouTube thumbnail and banner, all in the X design

With a YouTube channel (@HornetBay) joining X (@hornetbay), the brand got unified behind the X artwork — the pilot verdict on that look was "perfect, don't deviate." So it's now the written law: a proper style guide codifies the palette (flat dusk sky #444477 over ocean navy #003366, hornet amber #ffb737), the typography (bold italic serif wordmark — HORNET in white, BAY in amber, with the amber rule under HORNET — plus tracked sans caps), and the imagery rule that matters most: the Hornet is always the game's own 3D model, captured from the retro renderer with its chunky pixels intact, never illustrated or AI-generated. The YouTube collateral was rebuilt to match exactly: profile badge (the in-game Hornet top-down on navy, amber ring), the 2560×1440 banner with every word inside YouTube's safe area, the 1280×720 thumbnail, and the Shorts cut re-rendered with brand-true title bands. The retired patch art is fully replaced — including here on the site: the PWA home-screen icons and a new favicon now carry the badge (service worker cache bumped to v2 so the refresh reaches installed copies). Any future channel or touchpoint gets built from the same page — literally: hornetbay.com is the reference implementation.